![]() Asia-Pacific represents about 23% of total revenue.Meta has 427 million monthly active users in this region and generates $20 average revenue per user. ![]() Europe is the second largest market and represents about 25% of total revenue.Meta has 262 million monthly active users in this region and generates $61 average revenue per user. The United States and Canada is its largest market and represents about 44% of total revenue.Meta is a global technology leader with a strong presence almost anywhere in the world. Meta (Facebook) - Revenue by product segment The main product is Oculus Quest, a cutting-edge VR product. This segment generates revenue by selling consumer hardware, software, and content products. Reality Labs – represents about 2% of total revenue.This segment generates revenue by charging advertising placement fees to people who want to do marketing on Meta’s apps, namely Facebook, Instagram, Messenger, and WhatsApp. Family of Apps – represents about 98% of total revenue.Meta divides its portfolios primarily into two segments: With WhatsApp, Instagram, Messenger, Oculus (virtual reality device), Workplace (business tool), Portal (video calling device), and Calibra (electronic payment system) under its portfolio, Meta’s diversification is a major strength. Facebook clearly understands that you shouldn’t put all your eggs in one basket, opting instead to spread its investment across different areas. 2) Diversified Portfolioĭiversification enhances the stability of companies by protecting their core financial assets in case of revenues decline in one sector. In 2021, Facebook was ranked #15 most valuable brand by Interbrand. With $36.2 billion in brand value, Facebook is the strongest brand in the social media industry globally. Having a strong brand is vital both for stability and long-term sustainability. 11) Data Exploitation Faces Class Action Lawsuit.10) Facebook’s Child Abuse Encryption Plans.6) Exploit Changes in Advertising Trends.3) Increasing Integration to other Applications.1) Generate Diversified Revenue Sources.11) Facebook Geared to Invest Billions on the Metaverse.Meta (Facebook) – Revenue by product segment.Peer to Peer Marketplace – Letgo | OfferUp | Craigslist | eBay.Electronic Payment – PayPal | Venmo | Apple.Online Dating – Tinder | Hinge | Bumble.Business tools – Microsoft Teams | Slack | Zoom.Social Media & Messaging – Tencent (WeChat) | Twitter | Pinterest | Snapchat | Bytedance | LinkedIn.Products & Services: Social Media Platform | News Feed | Watch | Marketplace | Stories | Messenger | Lasso | Instagram | WhatsApp | Oculus – Virtual Reality Device | Workplace – Business Tool | Portal – Video Calling Device | Calibra – Electronic Payment System | Facebook Dating Headquarter: 1 Hacker Way, Menlo Park, California, U.S Company: Meta Platforms (formally Facebook, Inc.)įounders: Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes
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